Moraine Adventure | Clothing & Gear
Project Overview
Using Adobe XD, visual mockups were created for a responsive e-commerce website focusing on “Social Responsibility.” Moraine Adventure is a clothing and gear company that dedicates a large portion of its sales to helping the environment. Moraine welcomes conversations about sustainability and hosts a blog page on their website to facilitate sustainability education.
This UI/UX project includes the Moraine Adventure website on both web and mobile platforms.
Target Audience
People aged 25-35
Environmentally Conscious Users
People with an Active Lifestyle
Users who Value Quality
The Approach
The Moraine Adventure website is designed to allow users to shop their products but also learn and have a conversation about sustainability.
My Role
All elements of this case study were performed and created by me. As the UI/UX designer, I was responsible for all stages of the design process. From Discover to Test, I carefully considered the user’s needs and potential design and research improvements.
